Aspen Design Challenge: Designing Water's Future

AIGA, the professional association for design, today issued an ambitious call to action, tasking the next generation of creative thinkers with developing solutions to the global water crisis in its first annual Aspen Design Challenge, dubbed "Designing Water's Future."

The international contest challenges cross-disciplinary student teams to develop design solutions that encourage responsible water use, provide access to freshwater to those in need and increase awareness about the importance of water conservation.

The rules and guidelines for the Challenge were distributed to thousands of faculty and students at more than 250 universities from Beijing to Boston, and are available to all with the launch of the Aspen Design Challenge website.

Winners will have the opportunity to refine and develop their concepts with world leaders and policy makers at the Aspen Environment Forum, and their solutions will be discussed at the World Economic Forum, the United Nations Climate Change Conference, and the World Business Summit on Climate Change.

The Aspen Design Challenge is a joint project developed by AIGA and INDEX:, a global nonprofit design network, with the purpose of engaging the millennial generation in solving an emerging set of global issues.

The Challenge is issued as part of the Aspen Design Summit, an international conference organized for leaders from business, the public sector and nonprofit organizations.