National Design Competitiveness Report

The Korea Institute of Design Promotion (KIDP) has developed the first-ever framework to evaluate countries' design competitiveness.

In December 2008, the National Design Competitiveness Power (NDCP) revealed its first results for the past year.

Under the heading The Report on National Design Competitiveness 2008, seventeen major countries were assessed by KIDP and Dr. Chung Jai-hak of Sogang University.

This study, which sampled 80 average people, 30 designers and 20 managers in charge of design at design related firms for each country targeted, appraised design competitiveness through the NDCP's three-dimensional comparative analysis in the public, industrial and civilian design sectors.

The NDCP study was intended to determine where Korea's design industry stands now and to help devise a more effective and organised national level design policy.

It is widely seen that the year-long study led to a comprehensive model measuring each countries' design prowess through in-depth research and analysis.

It proposed a brand new methodology, a major improvement over the previous one that was aimed only at corporations.

It further suggests that Korea is positioning itself as one of the leading countries to evaluate design competitiveness and provide detailed information on design on a global level by announcing the new program and its estimates.