Michelin Challenge Design Announces 2010 Competition Theme

At a time when vehicles are becoming more fuel-efficient and automotive manufacturers are tasked with bringing consumer-friendly vehicles to market that will contribute to environmental sustainability, Michelin appropriately announces the theme for its 2010 global vehicle design competition, Michelin Challenge Design (MCD) as: Electrifying! Beautiful, Innovative and Radiant.

Now entering its ninth year, the new theme of this fast-growing international design forum recognizes there are a number of innovative technologies emerging within the technical and design communities to support the electrification of vehicles, as well as the renewed importance of an aesthetically and functionally beautiful execution.

MCD Participants for 2010 are challenged to create concepts that could dramatically improve energy efficiency, minimize environmental impact and satisfy consumer demand for an attractive and usable vehicle design.

They are encouraged to explore the future of transportation and illustrate their vision for a vehicle equipped with an alternative powertrain that integrates one or more electric-driven components, and uses innovative technologies, materials, electronics, size and shapes in new and unprecedented ways.