Electrolux Design Lab 2009: Designs for the Next 90 Years

The Electrolux Design Lab 2009 global design competition invites undergraduate and graduate industrial design students around the world to submit their innovative home appliance ideas for the next 90 years, deadline May 31.

Electrolux, a global leader in home appliances and appliances for professional use, this year celebrates its 90-year anniversary with its Design Lab theme: "Designs for the next 90 years".

The brief for the competition's 7th edition is to create thoughtfully designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.

The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.