London Associates Change the Way We Work

A radical new product concept has just been announced by Ambidexx and it calls into question the way people have traditionally used their hands for working.

The products improve performance, reduce fatigue and protect hands for a multitude of everyday work related tasks.

Autoglym, a "premium" well respected brand has launched the first Ambidexx products into the UK car care market with the "Perfect Palm Applicator" and "Perfect Palm Polisher." Like all Ambidexx products, they stay on the hand with no gripping and conform easily to any surface, improving efficiency, coverage and the quality of final results.

The company behind the products is a consortium of "expert organisations" covering everything from product design development and intellectual property to material science and high volume production.

The innovation has been trialed by multi national FMCG companies who have all contributed to the final design and ensured that it's wholly driven by customer needs.

The product concept has been developed to offer "solutions" in many markets and the company is currently in discussion with brand owners to demonstrate how the essential elements of the ambidextrous hand interface, which fit 95% of adults, are easily customised for specific application requirements.

These cover everything from healthcare and cleaning to DIY - offering the opportunity to change customer perception and improve sales of consumables by the use of genuine innovation.