BMW Group Receives Seven Accolades at the Red Dot Award 2009A total of seven accolades for high design quality in the field of product development will be bestowed on the BMW Group at the presentation of the 2009 red dot awards.
The internationally renowned label goes to the new BMW 7 Series, the new BMW Z4 as well as to the motorcycle models BMW K 1300 S and BMW K 1300 R.
Moreover, the leather suits Sport and Atlantis from the BMW Motorrad biker collection as well as the new BMW Cruise Bike will receive awards.
The award ceremony will take place during a festive award gala at the Aalto Theatre in Essen on 29 June 2009.
With its excellent results achieved in the 2009 red dot award competition, the BMW Group continues its current success story.
In recent weeks, further BMW, MINI and BMW Motorrad vehicles and products have acquired numerous internationally significant awards, including the Design Prize of the German Federal Republic, the IF Product Design Award of the Industry Forum Design in Hanover as well as the Eyes On Design Award and the Good Design Award presented in the USA.
Both the number and the diversity of the products which have been awarded prizes at international competitions substantiate the success of the design philosophy that applies to the entire BMW Group.
It forms the basis for brand and product specific design strategies that are oriented in their entirety towards a consistently high quality standard.
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