Thirst for Giving: A Strategy to Create MeaningWorld-recognized strategy, innovation, and design consultancy RKS and Water Advocacy KOR Water teamed together again to create a strategy that empowers consumers to make a difference.
The result of this collaboration is the introduction of KOR's Thirst for Giving program.
News of the original KOR ONE's release was met by an immediate and overwhelming positive response.
The viral PR campaign driven by RKS resulted in countless blog pickups, with the KOR ONE landing on Oprah's "O List," winning awards for both design and environmental preservation, and driving sales beyond all projections.
To build on this success, KOR Water enlisted RKS to create a Brand Trajectory and Product Proliferation Plan that would amplify the authenticity of the KOR brand.
The first result of this effort is KOR's new Thirst for Giving program to raise funds for water-related charities and help increase understanding of the vital role clean water plays in all our lives.
Announced in conjunction of the introduction of three new KOR ONE colors, this innovative program empowers consumers to improve their health as they improve the health of the planet.
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