PDP Award: Andrea Pininfarina

Think3 and the Department of Mechanical Engineering at Milan Polytechnic have launched the "PDP (Product Development Process) Award, Andrea Pininfarina", an international design competition for students designed to encourage originality, creativity and new ideas.

The competition is open to all new, unpublished products designed with ThinkDesign, the CAD solution from think3.

Projects will be judged on the basis of their innovative content, the originality of their design and the potential for industrialization of the product.

"Dedicating the award to Andrea Pininfarina" says Silvano Joly, Vice President Worldwide Marketing at think3, "is our way of commemorating a business leader, guiding a company renowned for tradition and innovation, who knew how to enhance and promote Italian design excellence world-wide.

He is a truly good example for the young people of today".

Participation is free and open to individual students or groups of students representing design institutes and university faculties of engineering, design and architecture.

All entries to the competition must be submitted by November 2, 2009.

The international jury judging the best projects in the final stage will be composed of representatives from Milan Polytechnic, leading names in international industry and managers from think3 and Pininfarina.

The award consists of a week long training session in Europe.

The award winner will also be able to visit the Pininfarina Collection at Cambiano (Turin) for a journey through company history from 1930 to the present day.