Roadster Fascination: BMW Z4 Wins Renowned IDEA Design Award

The new BMW Z4 draws attention to itself not just on the road but also among internationally renowned design experts.

Just a few weeks after its market launch, the Roadster has now received the International Design Excellence Award (IDEA) 2009.

The award is presented annually by the Industrial Designers Society of America (IDSA), based in Duelles in the state of Virginia.

The BMW Z4 received the bronze award, thus continuing the success story of BMW Group vehicles in this competition.

Since 2000, nine vehicles of the brands BMW, MINI and BMW Motorrad have been recognised for their outstanding design.

The new BMW Z4 impressed the jury with a design which unmistakably and authentically reflects the driving pleasure characteristic of the roadster.

With its long bonnet, long wheelbase, large wheels and short overhangs, the two-seater possesses classic roadster proportions which are interpreted in a modern way with a styling which is characteristic of the brand.

Its sophisticated surface design gives the BMW Z4 a fascinating elegance which can be seen from every perspective.

Its appearance is that of a vehicle sculpture shaped as a single entity.

An equally characteristic feature is the low seating position close to the rear axle.

The resulting driving experience and the visual impression of the roadster thus provide a perfectly integrated and fascinating whole.