Norra Norr Creates Bespoke Headphones for WeSC

In an era where fashion companies are stepping beyond their traditional domain into the world of industrial design, Swedish street fashion company WeSC has brought in Norra Norr to develop a range of bespoke headphones, Maraca and Pick-up, which have already hit the stores around the world.

Rooted deeply within snowboarding and skateboarding culture, WeSC is known best known for its clothing, but the street fashion brand has also firmly established itself as a purveyor of mobile sound.

No longer are headphones just about high-quality electronics; they have become highly sought-after fashion accessories.

Whereas WeSC's previous designer collaborations have mainly focused on customizing colors and patterns for standard off- the-shelf models, Norra Norr was commissioned to design and develop custom headphones exclusive to WeSC.

In creating Maraca and Pick-up, the Stockholm-based industrial design consultancy drew on their experience in designing other fashion accessories, such as classic watches and wearable sporting equipment, for clients such as POC and Yniq.

Maraca was inspired by old school Reggae and Hip Hop deejays who wore big headphones.

The end product still has a retro feel, but lives up to modern design standards.