Piaggio Partners With Parsons School of Design to Re-Imagine an Italian ClassicPiaggio USA, Inc. the manufacturer of the renowned Vespa scooter, is partnering with Parsons School of Design to re- imagine this incomparable icon of Italian style within the context of 21st century American culture.
Restricted only by the limits of their imaginations, Parsons students in the Fashion Design, Product Design, and Design and Technology programs will create new concepts for a lifestyle collection, ranging from clothing to wearable technologies, accessories, and even new features for the scooter itself.
The designs will be unveiled at the Parsons Benefit and Fashion Show on May 9, 2005.
"It was important for us to select a partner that we felt could come up with creative solutions using the Vespa to address important issues such as the emerging traffic problems in the U.S.," said Paolo Timoni, CEO of Piaggio USA, Inc.
"As scooters become an integral part of the American and global cultural landscape, we feel that Parsons is the right design school to look at how young people will adopt scooter culture and how the scooter will change the way people think of transportation.
We're combining the heritage of design and manufacturing of Italy with the progressive ideas fostered by this quintessential New York design school."
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