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iXi Bike Wins Industrial Design Excellence Awards 2005Delta Cycle is delighted to announce its iXi Bike has won the Bronze Medal in the 2005 Industrial Design Excellence Awards (IDEA) competition, a celebration of the best and hottest product designs of the year.
The award is bestowed to a product exhibiting a new level of complexity management, carving out new market niches and expanding old ones.
The competition also considered a focus on beauty, sustainability and craftsmanship.
Senior competition judge Larry Keeley said, "The real story of the 2005 IDSA competition is simple: We've moved beyond mere great design.
Now you must seek strategic market transformation to succeed.
In any tough marketplace a design strategy must have the power to advance a company's corporate strategy as a whole.
Making something better isn't enough. Now you have to make it different and demonstrably superior."
iXi's chief designer Phil Karl is thrilled. "iXi is much more than a nicely designed bike.
We have done our best to reinvent modern transportation with iXi; good industrial design was the best way to make a consumer friendly vehicle.
We are glad the IDSA judges understood our mission."
Winners of the 2005 IDEA Competition will be publicized in the July 4th issue of Business Week.
more: iXi Bike Wins Industrial Design Excellence Awards 2005
27/6/2005 | Viewed 16,474 time(s)
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