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New York City Cab Design Fuses 21st Century Benefits with Romance of 1950s EraDuring the mid-1990s, the iconic London black cab was re-designed by a team of experts, including leading multidisciplinary design consultancy Pentagram.
Across the Atlantic, the firm was recently invited by a non-profit organization, the Design Trust For Public Space, in cooperation with Parsons School of Design, to join a workshop of leading designers proposing improvements to New York's own emblem, the ubiquitous yellow cab, in celebration of its upcoming 100th anniversary in the year 2007.
Pentagram's design team, led by industrial designer Robert Brunner and graphic designer Michael Beirut, devised a solution that not only addresses functionality issues, ranging from hailing the vehicle to exiting it, but also created a new form and identity for the cab consistent with the spirit of New York.
An exhibition of all designs for the "Designing the Taxi" project will be held at Parsons School of Design in November 2005; the exhibit will be accompanied by an illustrated findings document, to be published by the Design Trust for Public Space. Pentagram will design both the exhibition and the publication.
The genesis of the firm's solution began with a Design Trust for Public Space workshop held at Parsons School of Design, attended by designers, the taxi industry, and the Taxi and Limousine Commission, New York City's
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September 13, 2005 | Viewed 28,554 time(s)
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