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IDSA 2006 National Conference Day 2On Day 2, this year's IDSA National Conference and Educational Symposium got into full swing.
The event that is hosted at the plush Hilton Hotel in downtown Austin, woke delegates up with coffee and breakfast and then the day, whose theme was "The Human Element" truly began.
To a packed auditorium, under grand chandeliers, Stephen Wilcox posed the question: "Why isn't just design intuition good enough?" His short answer was because of "human variation." To address this design needs to use research and scientific method.
Social scientists and the like bring rigor to the process. Designers bring relevence.
Wilcox suggested a combination of the two approaches for best results.
Bill Moggridge gave an entertaining presentation tackling the complexity of the design field today, including a video of a Japanese consumer buying a coke from a dispenser.
Half an hour - and one call to customer services, and one lengthy online form to complete, and a cash deposit! - later, the exhausted consumer walks away with her coke.
Jamer Hunt expressed delight to be in the city named after the Six Million Dollar Man - Steve Austin.
He talked about being post-human: "Right now we are re-making our bodies and our minds." Jamer backed up his argument with examples of different forms of prosthetic devices and echoed an observation
more: IDSA 2006 National Conference Day 2
design directory:
IDSA > Industrial Design Organizations
September 22, 2006 | Viewed 38,058 time(s)
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