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IDSA 2006 National Conference Day 4The fourth and final day of IDSA got underway with a Live General Session: "The Design Element" hosted by Uday Dandavate of Sonic Rim.
Uday brought together a number of people who have influenced him to tell the audience about their backgrounds and thoughts on the subject of design.
Lorraine Justice told us of her experience managing a core of colleagues consisting of a mix of Oriental, European and US academic staff.
Describing meetings at her school, she enlightened us that Orientals like to resolve everything before a meeting and think it is bad form to loose your cool and raise your voice etc..
Europeans enjoy confrontation and without it, a meeting isn't considered a success.
US Americans keep their eye on the ball and are determined to ensure the meeting addresses the issues it's supposed to.
BusinessWeek, sponsors of the IDEA awards, have done much to enhance the profile of design in the business community in the USA.
Certainly, the BusinessWeek website is the one place your reporter regularly visits for insights into the business angle of design.
After years of work raising the profile of design at BusinessWeek, Bruce Nussbaum talked of the difficulty of effecting cultural change in an organization with a humourous story involving a meeting room, portraits of past CEO's hanging on the walls,
more: IDSA 2006 National Conference Day 4
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24/9/2006 | Viewed 20,524 time(s)
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