John Budion of Click 3X Creates Warm Wishes for Coke

John Budion of Click 3X Creates Warm Wishes for Coke

John Budion of Click 3X directs this spec spot for Coca-Cola where empty cans and bottles of the delicious beverage that were previously strewn about the city join together in a parade of pride. The soda vessels traverse the landscape of the city as they travel through the subways and streets to collect in a tree above a sleeping transient. The aluminum and glass containers lovingly spell out the greeting "Happy Holidays" for the entire world to see.

"With the support of the Click management team, I scripted and directed this little uplifting story using the HVX camera and other equipment that Click has in studio," says Director John Budion. "I shot it with a friend of mine, John DeFeo who served as my DP and the bum at the end. We shot sort of guerilla style all over NYC. I strapped about 30 feet of fishing line to myself and pulled cans and bottles of Coke all over the city while filming both the cans and people's reactions. I went to various locations: the subway, parks, and Grand Central Station. I then took about 4 days to edit the footage in Final Cut, and then loaded the cut to the Flame for finishing. In all, completion of the whole project took about 12 days to shoot, edit, and finish. Additionally, there is no CG in the spot. Everything was shot in-camera, including the elements that I composited after."

Click 3X

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