Anonymous Content Wins Big with Nike

Anonymous Content Wins Big with Nike

Malcolm Venville of Anonymous Content and Wieden+Kennedy Tokyo mastermind this inspiring look into the training "routines" of Nike-sponsored pros. We warm up with several famed athletes training in their respective disciplines as the limits of their bodies are tested. We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes' brows. The final moments of their victories are revealed as each athlete basks in the glow of victory... not only from the win, but from the long, hard road it took to get there.

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