The Art Directors Club will hold Designism 4.0, its annual forum exploring the responsibilities and experiences of creatives and designers to drive social and political change through their work and career focus.
The focus of Designism 4.0 will be business models that drive social change, effectively providing careers and generating revenue while also doing good for the world.
Guest speakers include Blake Mycoskie, Chief Shoe Giver of TOMS Shoes; Bill Drenttel, partner, Winterhouse Studio and Design Observer; Paula Scher, partner, Pentagram and 1998 inductee in the ADC Hall of Fame, and Mark Randall, principal, Worldstudio.
Each guest will give a brief presentation of relevant social activism work, followed by a roundtable discussion and Q&A.
The evening will be moderated by Helen Walters, editor of BusinessWeek.com's Innovation & Design Channel and contributing editor for Creative Review.
ADC Designism, now in it's fourth year, was conceived by Brian Collins, chairman, chief creative officer, COLLINS:, New York and an ADC Officer, to explore the responsibility and experiences of designers and creatives in driving social and political change through their work and career focus.
"While Designism will continue to showcase how individuals can use their careers to make the world a better place, we're placing special focus this year on firms that are rethinking creative business models," said Collins.
"We want to look at how people are running these companies, and how this affects design thinking."
more: adcglobal.org (107)