Open Futures Website by Applied Information Group

Open Futures Website by Applied Information Group

The Open Futures website, designed by information designers Applied Information Group, is an important home for the inspiring case studies and teachers' resources that make up Helen Hamlyn Trust's practical skills initiative for UK Primary Schools.

The site is the latest progression of AIG's comprehensive Open Futures identity and communication programme for the innovation charity.

The identity centres on a roundel mark constructed from an assortment of quirky icons, each a symbol and a narrative of the programme's elements: "cookit", "filmit", "growit" and "askit".

The roundel on the website translates into an interactive menu, with each icon a link through to a related point of information.

The result is playful, compelling and enlightening... which sums up the Open Futures identity and ethos.

Applied Information Group

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