Nice Shoes has brought on advertising sales and marketing pro Travis Taylor to unify its U.S. sales force, grow its core business, and expand into new realms. Taylor, who will hold the title Vice President of Sales & Marketing, has extensive experience in sales management, print advertising, event marketing, rebranding, and implementation of innovative and automated systems to overhaul ingrained corporate sales cultures. Prior to joining Nice Shoes, Taylor held similar positions at MetroMedia Company, Clear Channel Communications, Centra Software, and the Buxton Company.
The new hire is part of a massive overhaul of Nice Shoes' operations that has included the merger of sister companies Guava and Freestyle Collective, a move calculated to consolidate their various services - design and animation, high-end visual effects, and world-class color grading - and become a more powerful creative solutions provider. Taylor, a proven sales professional who has raised sales and helped to reorient the culture of every company he has been a part of, will be key to this restructuring.
"A good salesman can sell anything," noted CEO and Partner Dominic Pandolfino. "Travis comes to Nice Shoes with a very diverse background and is the rare type of person that just gets it - he understands the art of sales. His experience and personality make him the perfect fit to reorganize and build upon Nice Shoes' sales and marketing efforts. He's smart, likeable, ambitious and a very quick study."
"I am really excited to get started at Nice Shoes," stated Taylor. "Up to this point, the company has found major success by word-of-mouth advertising alone, so I can only imagine how successful they will be once we merge the in-house and independent sales teams and really start pushing the brand. I have been impressed with Nice Shoes reorganization efforts so far, and I plan to be very hands on and work diligently to help them overhaul their operations completely."