For their contributions to design excellence and the development of the profession, AIGA named Steve Frykholm, John Maeda and Jennifer Morla as the 2010 recipients of the AIGA Medal.
Each will be presented with the award-the highest honor of the graphic design profession-at the AIGA Design Legends Gala in early 2011.
Following in the footsteps of Paul Rand, Milton Glaser, Massimo and Leila Vignelli, and Paula Scher, they join a legacy of distinguished design practitioners who have been awarded the AIGA Medal for setting standards of excellence over a lifetime of work or making significant contributions to innovation within the practice of design.
"AIGA is proud to recognize the 2010 Medalists for their exceptional contributions to the field of design," said Richard Grefe, executive director of AIGA.
"Each has contributed to the way design can intrigue the spirit, engage curiosity, enhance business, explore creative use of visual technique, and communicate value that is respected by business, society and our popular culture."
more: aiga.org (105)