Manfred Fitzgerald, Director Brand and Design at Lamborghini, Sant' Agata Bolognese in Italy, commissioned a product film from Philipp und Keuntje in Hamburg, Germany to present their new Gallardo LP 570-4 Superleggera. Lamborghini's lead agency created the dark and mystic spot with motion design production Sehsucht, Hamburg. The film will be installed in more than one hundred Lamborghini showrooms starting this month. "The Pacemaker" was first presented at Geneva Auto Show in March.
Lamborghini once more proves its pioneer status in the field of super sports cars with maximum speed, uncompromising design and extreme lightweight construction. The Pacemaker, directed by Hans-Christoph Schultheiss and Ole Peters of Sehsucht Hamburg, tells the genesis from carbon to super sports car Gallardo Superleggera LP 570-4.
The extensive use of carbon-fiber allows for weight reduction and improved mechanical features, enhancing performance is thanks to a better weight-to-power ratio and reduced total mass, which also means lower CO2 emissions.