Information design company Applied Information Group (AIG) has created the first iPad installation in the UK and the first iPad apps for a hotel in this country.
Apple iPads have been brought over from the USA weeks ahead of their UK launch and adapted by AIG for guests staying in seven luxury suites at The Berkeley, the 5-star hotel in Knightsbridge owned by Maybourne Hotel Group.
The project is a collaboration with Construct, the boutique design agency that is the brand guardian of The Berkeley as well as sister hotels Claridge's and The Connaught.
The Berkeley iPad opens with a branded homepage, linking to three brand-new Berkeley iPad apps and a selection of appropriate web links.
Through their iPad, guests get instant access to an "Insider's Guide" to the Knightsbridge area; the hotel's quarterly guest magazine, Maybourne Papers, and its food and beverages guide, You Are Where You Eat, as well as national and international newspapers.