Nice Shoes Globe Trots with UPS for Ogilvy

Nice Shoes Globe Trots with UPS for Ogilvy

Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign. Marking Ogilvy's first effort for UPS, and Nice Shoes' extremely early involvement in the production process, the campaign is a total departure from previous UPS advertising.

The vibrant spots, a combination of live-action, and animation/motion graphics courtesy of Go Robot!, highlight the shipping giant's outstanding global logistics including a chipper song celebrating the subject. The campaign's centerpiece is an upbeat :60 crafted in Chinese, Spanish, and American and British English versions. While the exact footage varies from one spot to the next to incorporate specific cultural elements, the basic setup is the same: from an airport tarmac to soaring cities to bustling factories, the spot goes on a fantastic worldwide journey, showing a UPS deliveryman hustling through the skies, the waterways and the streets in a variety of airplanes, boats, trucks and push carts, bringing packages to smiling and grateful customers.

Premise Setter

"We had to color grade from a myriad of sources," noted Colorist Chris Ryan. "It was a challenge to make stock footage match the specifically shot footage and the archive footage provided by UPS."

Working with their customary speed, Nice Shoes worked in Flame to finish the spots in only one week. The work process was somewhat streamlined by a deep familiarity between Nice Shoes and Ogilvy, which have worked together on campaigns for IBM, American Express, TD Ameritrade and many others.