Perfect Fools launched "Camo Bear," a fun viral film, as part of an online campaign for Nikon Coolpix AW100. The film is a 90-second short designed to demonstrate how hardwearing the Nikon Coolpix AW100 is. The hero of the film is Camo Bear, a camouflage-coloured, extreme sports enthusiast who lives life to the max.
In the film, we see the bear doing tricks on the ski slopes, on BMX and while surfing. However, those wearing the Camo Bear suit are in fact top extreme sportsmen: French freestyle skier Julien Lange, champion Portuguese BMXer Daniel Americo, and Lisbon-based surfer Miguel Fortes.
"With Camo Bear we wanted to create an engaging film that reflects the fact the Nikon COOLPIX AW100 is shock, water, and freeze proof, but still has great tech specs," commented Patrick Gardner, CEO at Perfect Fools. Camo Bear is part of Nikon's I AM NIKON campaign that has featured both on and offline across social media, blogs and TV advertisements.