Feel UX - frog Redefines Android Experience for Sharp

Feel UX: frog Redefines Android Experience for Sharp

Feel UX is a new Android smartphone experience that is easy to use, highly personalized, and visually stunning. The new mobile user-experience model is the result of the collaboration between frog and Sharp, bringing together a global interdisciplinary team of strategists, designers, and engineers across both companies to design a distinctive and meaningful connected experience for the next generation of Sharp's AQUOS smartphones.

"To capture the expanding market of smartphone users, we wanted the new Sharp AQUOS handsets to be a unique kind of Android experience, to look and feel different and standout from competitors," commented Paul Pugh, Vice President, Creative, Software Innovation at frog.

"By simplifying the interaction model and reducing clutter through a more curated experience, it will be immediately apparent to customers how to use the phones and make them more personal. In addition, the design caters to current Android users by giving them new tools to organize and optimize their handsets, while personalizing the phone in ways not previously possible."

The Feel UX includes personalized and innovative lock-screen experience, allowing users to browse photos and widgets without unlocking the devices; real-time weather display motion experience and animation; desirable, gender-neutral palette and visuals; and streamlined, curated home space to smoothly manage applications, widgets, and shortcuts.

The newly designed "Feel UX" for Sharp's AQUOS smartphones will be available in Japan during the summer of 2012.


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