A Forest Fairytale - Mulberry Launches Its Autumn Winter 2012 Campaign

A Forest Fairytale: Mulberry Launches Its Autumn Winter 2012 Campaign

Mulberry has unveiled its new seasonal campaign, shot by renowned British photographer Tim Walker in an English forest and launching Autumn Winter 2012 with beautiful, evocative images that play on the romance and darkness of children's fairytales.

The campaign features two giant furry, forest creatures and the gorgeous Lindsey Wixson, in her third campaign for the English luxury brand. Wearing key looks from the Autumn Winter 2012 collection, silhouettes are luxuriously layered, textures rich and contrasting and the pieces accessorised with Mulberry's latest bag icons Del Rey, Maisie and the new embellished Alexa; Zig Zag Bag.

The campaign was inspired by Creative Director Emma Hill's visions of explorers, dark fairytales and fantasy travels, then brought to life under the direction of House and Holme. "The campaign is an interpretation of dreams and fears," explained the campaign's Art Director Ronnie Cooke Newhouse; "it's very Mulberry - always iconic, ironic and a little bit naughty."

"Tim's work is like a series of fairytales, single images with a strong, rich narrative and just the right mix of charm, romance and darkness: he's a kind of alchemist and working with him is like being part of one of his fairytales," commented Georgia Fendley, Mulberry Brand Director. "The campaign shoot, deep in the woods, surrounded by monsters and the doll-like Lindsey Wixson, was a magical experience that perfectly brought our Autumn Winter season to life."


  • Filed under Fashion, Photography
  • Last updated
  • 10,514 impressions, 9,265 clicks