Elastic Loves New York State

Elastic Loves New York State

Going hiking, biking, canoeing, or camping this fall? If so, you'll want to head straight to New York State after checking out a pair of Empire State Development spots produced by Elastic Director Andy Hall and edited by Rock Paper Scissors Editor Gabriel Britz via BBDO NY.

Hall captured the essence of NY, illustrating everything from high-altitude nature panoramas to close-ups of leisurely family horseback rides. Britz then smartly, spliced the whole thing together into the high-energy final clip, which includes several shots that merge live-action with animated depictions of recreational activities. This is the second round of spots in the campaign for Hall.