Safeway Trades Paper for Elastic

Safeway Trades Paper for Elastic

Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create "Paper," a whimsical new :30 for Safeway's "just for U" app.

In "Paper," Hall stays true to his charming stop motion animation techniques and neatly understated aesthetic to illustrate the hassles of keeping up with paper coupon clippings and endless grocery lists.