When someone creates revolutionary ideas and game-changing innovations, predefined assumptions are torn down. But how does one know which rules to break and which ones to follow? Are some rules more worthy of breaking than others?
IDSA's 2013 International Conference, "Breaking the Rules," will take this conversation center stage in Chicago from August 21 to 24.
"This is not your average conference," stated Conference Chair Paul Hatch. "Having almost a thousand of the brightest minds in industrial design come together to learn about ongoing and future trends and technologies could make it a catalyst for some of the best ideas of the future."
Fast-paced, TED-style, 20-minute talks comprise most of the conference. Conversely, on August 23, the conference will feature an "unconference" session where numerous smaller discussions will take place about a wide variety of topics. At the unconference, attendees have the opportunity to become presenters, choose their place in the schedule and lead a discussion about any topic that inspires or ignites their passions. This close and personal format will contrast to the rest of the conference and perhaps break some rules.
Other conference events will include the Eastman/IDSA Education Symposium, the unveiling of the Best in Show at the IDEA 2013 Ceremony, portfolio reviews and a silent auction.
Dean Kamen is the founder and president of DEKA Research & Development Corp. and creator of the Segway Human Transporter.
John Bielenberg is a founding partner at Future, a designer, an entrepreneur, and he created Project M, an immersive program designed to inspire young designers and artists by demonstrating that their work can make an impact on communities.
Jim Wicks is senior vice president at Google-Motorola Consumer Experience Design and led the team that created Motorola's DROID smartphones and the popular Ming series in China.
Bill Buxton is a principal researcher at Microsoft Research and for 35 years has been involved in research, practice and commentary around design, and innovation and the human aspects of technology.
Patrick Schiavone is global vice president of design for Whirlpool Corp. and is credited with the design of the 11th generation Ford F-150, the best-selling truck in the world.
Bruce Nussbaum, former assistant managing editor for Business Week, is a professor of innovation and design at Parsons The New School for Design and an award-winning writer.
Vijay Kumar is the UPS Foundation professor at the University of Pennsylvania's School of Engineering and Applied Science and the assistant director for robotics and cyber physical systems at the White House Office of Science and Technology Policy.
Surya Vanka is a principal manager of user experience at Microsoft, author and international lecturer.
Paul Hatch is the chair of the conference, president of global consultancy TEAMS Design and the ringleader of IDSA Fight Club.