"Innovation is in Nike's DNA, and sustainability is an integral part of Nike's design process," commented Lee Holman, Nike VP of Apparel Design.
"We've created the MAKING app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet."
MAKING is a designer-specific, easy-to-use tool that ranks materials used in apparel based on four environmental impact areas: water, chemistry, energy and waste. Through direct comparisons, designers can quickly see how material choices stack up. The app was created by Nike with insights and feedback from students at London College of Fashion's Centre for Sustainable Fashion.
The app is powered by data from the Nike Materials Sustainability Index (MSI), a database built on more than seven years of materials research and analysis. This data has been made public with the goal of helping to lead industry sustainability efforts and provide designers and product creators with guidance in selecting materials with lower environmental impacts. MAKING scores materials out of a possible 50 points. Each material in the app is further ranked based on the specific environmental impact areas of chemistry, energy, water and waste, as well as whether the material uses recycled or organic content.