NIKE has today unveiled the second edition of FuelBand. The new Nike+ FuelBand SE builds on the iconic design and experience and delivers even more information and motivation to keep users moving.
NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities-from a morning workout to a big night out. Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically and seamlessly with the Nike+ FuelBand App.
Improved water resistance and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go almost everywhere. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED.