New York Festivals World's Best Advertising has revealed its new trophies' design created by Stefan Sagmeister and Jessica Walsh from the revered New York design firm Sagmeister & Walsh. The five newly crafted trophies were inspired by New York's classic Art Deco skyscrapers and will debut May 1st at the 2014 New York Show Gala.
The five sizes and designs for the World's Best Idea, Grand Prize, First Prize, Second Prize, and Third Prize awards will be cast in aluminum and powder-coated in monochromatic colors and will range from 8 to12.5 inches. The variety of sizes and color variances will allow award-winners to create their own multi-dimensional version of the New York City skyline in their trophy case.
"The new design for the New York Festivals trophies takes on a form inspired by Art Deco architecture, but contemporary in nature," Walsh stated. "Our goal was to create a beautiful yet unassuming form that would be displayed on the winner's shelves. Over time as people collect their trophies they will create an abstract version of a New York City skyline. Additionally, there is a small projector placed in the bottom of the trophy, so when the winners lifts their trophy up, their names will be revealed through an LED projector."
"We created a trophy that we would love to receive ourselves," added Sagmeister, "something that feels good when you lift it up, something that looks good as a grouping when you earn a few of them, and something that displays the winner's names in a new and innovative way - we've always hated the little glued on metal name plates."