WIRED Unveils Scroll-through, 3D Rendering of the New SF MoMA

WIRED Unveils Scroll-through, 3D Rendering of the New SF MoMA

In celebration of the long awaited re-opening of SF MoMA on May 14, WIRED has unveiled a scroll-through, high-fidelity rendering of the museum.

The scrolling animation spotlights the clever design secrets of the new building, from the smart tech irrigation system for the living wall to the hidden LED's which can be dimmed to 1% increments, and down to the tiny HVAC vents which were strategically placed in the ceiling by Snøhetta to keep the gallery floors a blank canvas for museum directors.

The 3D rendering also teases WIRED's exclusive video on the re-imagined museum audio tour. Created by Apple and Detour, the new audio tour includes narrators such as Phillippe Petit, the French tightrope walker, and Avery Trufelman of 99% Invisible, and uses the museum wifi and the iPhone's location-sensing technology to seamlessly trackmuseum visitors as they wander through the exhibitions, matching the audio guide to their location.

more: wired.com (372)