ICRAVE has created a groundbreaking new sports experience for the Dallas Cowboys with the trailblazing Cowboys Club, a first-of-its-kind, world-class members-only club at The Star in Frisco, Texas. Marking the award-winning firm's debut in sports design, ICRAVE's concept reimagines how individuals engage with a professional sports team and infuses a fresh energy into the iconic Cowboys brand.
ICRAVE designed the Cowboys Club as an amenity hub within the new $1 billion Dallas Cowboys World Headquarters, introducing the stature of a country club lifestyle to the professional sports arena. Set to open in September 2016, the Club - located just steps away from the team's facilities and the acclaimed Cowboys Cheerleaders - will feature multiple bar and dining options, private meeting spaces and an outdoor patio overlooking the practice fields. Upstairs, members will have access to a rooftop pool, lounge and bar, areas that can also be reserved for private events.