Goudy and Syracuse - The Tale of a Typeface Found

Goudy and Syracuse: The Tale of a Typeface Found

Dress Code produced and directed a new video about the story of rediscovering Sherman, a typeface designed by Fredric Goudy in 1910 and revived by Chester Jenkins in 2016 for Syracuse University.

It's a fascinating tale that sheds light on the charismatic Will La Moy and the ripples of how his discoveries influenced the work Pentagram did rebranding Syracuse University.