Five Fashion Companies Join Fashion Positive Plus

Five Fashion Companies Join Fashion Positive Plus

H&M, Kering, Loomstate, Zero + Maria Cornejo and Eileen Fisher have joined the Cradle to Cradle Products Innovation Institute's Fashion Positive PLUS collaboration. PLUS is a membership collaborative of pioneering brands, designers and suppliers collaborating to catalyze positive change in the fashion industry through the development of "circular" materials that can remain in perpetual cycles of use and reuse.

"The aim of Fashion Positive PLUS is to convene some of the biggest brands and brightest design innovators in the world to collaborate on accelerating the optimization and availability of positive, circular building block materials for the fashion industry," said Annie Gullingsrud, director of the textiles and apparel sector for the Cradle to Cradle Products Innovation Institute. "Specifically, PLUS will focus on driving the improvement of commonly used materials with the highest potential to positively impact human and environmental health and, in the process, catalyze systemic change for the fashion industry."

The PLUS members convened before the Copenhagen Fashion Summit to begin the process of identifying "building block" materials, such as fibers, yarns, finishings, trims, and dyes that the group will collaboratively work to optimize for material health, safety and circularity. The process will eventually culminate in the assessment and verification of these materials using the Cradle to Cradle Certified Product Standard. The materials will also be added to the Fashion Positive Materials Collection, which currently lists 70 Cradle to Cradle Certified materials with apparel and fashion applications.