Destination America has recently pivoted to become the only network that aims to bridge the gap between true life experiences and the unknown. With its programming now focused on the supernatural and paranormal, the network wanted to align its on-air look with its new direction. METAphrenie joined forces with DA's creative team to create a comprehensive on-air identity that reflects the network's philosophy.
Taking inspiration from the unexplained events showcased in DA's programming, METAphrenie created The Glitch and The Glow: two design concepts illustrative of irregularities and the supernatural. The studio merged these two looks to create an on-air identity that includes promo & navigational elements. All elements are fully customizable with an easy-to-use toolkit to ensure unlimited variety.
A unique asset to the graphics package is the Glitch effect that can be used to generate custom backgrounds & transitions using existing footage or still artwork. This allows show specific backgrounds to be created easily and completely in alignment with the look of the other graphics.