Volvo x Barbara Davidson

Volvo x Barbara Davidson

Volvo has teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson for a world-first - using the on-board safety cameras of the new Volvo XC60 to create a special collection of photographs. With this project Volvo and Davidson connect art and safety for people to see the benefits of technology such as cameras and on-board sensors in cars.

Davidson's collection of around 30 photographs captures life on the streets of the Danish capital Copenhagen from a completely fresh perspective.

"The collection does two things. Firstly it is a snapshot of European city life in all its glory; secondly it also highlights the complex environments that we live in. It is thanks to the cameras and other on-board sensors that cars like the Volvo XC60 make modern city life safer for pedestrians and other road users," commented Davidson. "With this project we connect art and safety for people to see the benefits of this technology."

filed under: Photography, Art
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