Fashion Positive Launches Innovators Hub to Accelerate Circular Materials Development

Fashion Positive Launches Innovators Hub to Accelerate Circular Materials Development

The Cradle to Cradle Products Innovation Institute's Fashion Positive Initiative has launched the Innovators Hub, a resource center for the growing circular fashion movement.

"At a time when resource scarcity and growing global population make positive change ever more urgent, the commented innovation of safer, healthier materials offers one of the fastest routes to achieving a circular economy," said Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute. "The Fashion Positive Innovation Hub aims to accelerate this process for the fashion industry."

Created with funding from the non-profit H&M Foundation, the Innovators Hub provides one-stop access to critical resources for material innovators working to drive circular materials development - through the innovation of safer, healthier materials developed in accordance with the principles of the Cradle to Cradle Certified product standard.

"Until now, creating safe, healthy circular materials that also meet designers' requirements for performance, quality and aesthetics has been a notoriously challenging process," said Annie Gullingsrud, director - textiles and apparel sector for the Cradle to Cradle Products Innovation Institute. "The Fashion Positive Innovators Hub has been designed to simplify the material innovation process by addressing the three biggest challenges currently faced by material innovators in fashion: education and know-how, technical assistance, and funding opportunities."

The Fashion Positive Innovators Hub offers:

Circular economy know-how, including a library of videos and interactive tools demonstrating how to apply the principles of the Cradle to Cradle Certified product standard to fashion.

Chemical and material screening using the Cradle to Cradle Products Innovation Institute MaterialWise tool, which allows users to screen for known hazards with free access to the Cradle to Cradle Certified v3 banned list and v4 restricted substances list, as well as the Zero Discharge of Hazardous Chemicals (ZDHC) manufacturing restricted substances list v1.1.

Access to investors, accelerators, brands and manufacturers via the Fashion Positive network, created to connect material innovators with the resources and support necessary to bring high-potential material innovation projects to scale.