Emma Gullick, Associate Creative Director of Phoenix Wharf, will give a talk on 'Liquid Retail: How brands can meet unpredictable, ever-changing consumer needs and behaviour' on the opening day of Kind und Jugend 2018, the leading European show for the infant and child retail market, which takes place September 20-23 in Cologne.
The 'Liquid Retail' presentation will consider the need for retailers to be as agile and flexible as possible to capitalize on our hyper-connected, real-time culture, where individual brand experiences are king. Emma Gullick will cite great, future-facing examples from retailers round the globe, ranging from top-end fashion brands to global giants Amazon and IKEA, in a presentation that merges best-practice examples, current statistics and personal insights, underscored by the Bill Gates maxim that 'We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.'
The presentation is scheduled for September 20 at 13:30.
Photo: Phoenix Wharf