ATK PLN Crafts Cinematic Show Open for AICP Show Dallas

ATK PLN Crafts Cinematic Show Open for AICP Show Dallas

ATK PLN has created this year's AICP Dallas show open and sponsor reel. The open explores a captivating macro view of Renaissance sculptures, panning in closeup around the unique facets of the statues. The pristine porcelain exterior begins to shatter, unveiling a slick onyx interior with a fluorescent internal energy network radiating beneath, revealing the figures in their full glory.

The ATK PLN team, led by director Barrett Lewis, created the entire CG sequence, with original music by BREED. "The arduous creative process that is the lifeblood of what we do is rarely seen, but essential to the final product," Lewis said. "Though audiences see the final, polished filmwork, the hours of attention to detail and craft is what we build our passions and careers on and what we come together to celebrate with the AICP Show each year."

The inspiration for the piece came from a quote by philosopher and Roman Emperor Marcus Aurelius that also opens the sequence, stating, "Look beneath the surface; let not the several quality of a thing nor its worth escape thee." The statues in the sequence were modeled and rendered entirely in CG, and were inspired by neoclassical sculptures from the Hofburg Imperial Palace in Vienna, including those depicting the labors of Hercules. The timeless creativity of these works of art are celebrated in this high-concept piece, much as the works awarded in the AICP Show and AICP NEXT Awards are included in the archives of the Department of Film at the Museum of Modern Art (MoMA).

Image: Courtesy of ATK PLN

filed under: Broadcast Design
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