UXUS recently collaborated with McDonald's on their new interior concept 'Luna,' designed to bring people together in a welcoming, playful and shareable environment. Initially developed for the Chinese market, the Luna concept will now be rolled out globally.
"Connecting is more important today than ever before. We continuously share moments of our lives with friends and family and search to connect with the world around us in meaningful ways," said George Gottl, Chief Creative Officer and Co-Founder of UXUS. "Luna embodies a sense of connectivity and togetherness, without compromising efficiency, durability, or cost-effectiveness. The way the concept brings these together with new interior architecture, graphic elements, and materiality using iconic circular shapes is a refreshed, contemporary expression of the brand that still feels very much grounded in McDonald's familiar and much-loved brand language."
UXUS applied a new approach to materiality, color, and texture to amplify a sense of discovery. Wooden finishes, textured vinyl upholstery, perforated steel, and concrete-look laminate create an immersive environment that engages the senses. In addition, lighting incorporating curved shapes and circles as well as illuminated surfaces and down-lit walls create depth and a warm, welcoming environment.
The interior also features a playful take on McDonald's iconic Golden Arches, with arch-inspired stools, bold graphics and lighting which reimagine iconic branded elements in surprising and unexpected ways.
Photography: Courtesy of UXUS