The Driven by Design video series continues as host John Hamilton, Coalesse Global Design Director, drives around Munich with this week's guest: James Ludwig, Global Vice President of Design for Steelcase Product and Engineering.
In this second episode, Hamilton and Ludwig discuss topics ranging from Ludwig's career in Germany to tensions faced by designers and being a victim of one's successes as a designer.
James Ludwig joined Steelcase in 1999. He is responsible for the product design direction of Steelcase, including the design direction of all Steelcase showrooms and WorkLife Centers. He oversees studios in Europe, Asia and the United States.