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Love Thy Pits

Mitchum's new "Love Thy Pits" campaign, which spans television, print, digital, social media, point-of-sale, out-of-home and radio, uses humor, cutting edge animation and bold iconography to convey product benefits and Mitchum's love of armpits in a smart, simple way.

Brand New School's Jonathan Notaro Delivers Colorful New Spots for Mitchum Campaign via Mother New York

May 25, 2011

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