 |
| Designing Brand Identity |
| From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process. Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks. |
astore.amazon.com/detail/0470401427 - 8k
- 06 Sep 2009 - details
 |
|
|
 |
| BrandDigital: Simple Ways Top Brands Succeed in the Digital World |
| Adamson (BrandSimple) explores the new digital branding landscape, its plethora of choices and new terminology, citing corporations such as Nike, Proctor & Gamble and Unilever to demonstrate how the best marketers are using digital tools to build and manage their brands. In addition to providing a list of new terms all branding professionals should thoroughly understand, he covers such relevant topics as digitally watching consumers in action, organic content on company Web sites and spiders, and establishing a clear brand voice. Informative and engagingly written, this book will guide marketers and executives through the rapidly changing digital landscape and help them make informed decisions regarding the most effective branding opportunities available for their companies. |
astore.amazon.com/detail/023061762X - 24k
- 20 Aug 2009 - details
|
|
|
|
|
 |
| Passion Brands |
| What makes brands like Apple, Sony, Disney, American Express, Kraft, BMW or Starbucks stand out from the pack year after year? Kate Newlin's second book, "Passion Brands" reveals the secrets of their unquestionable customer loyalty and enduring enthusiasm in a marketplace glutted with countless "pretty good brands." |
astore.amazon.com/detail/1591026873 - 6k
- 04 Jun 2009 - details
|
|
|
 |
| Los Logos 4 |
| Gestalten's best-selling Logos series has documented and indicated design styles and trends in contemporary logo design worldwide. At 568 pages, Los Logos 4 provides an overview of current developments and advances in logo design. |
astore.amazon.com/detail/3899552229 - 2k
- 20 Oct 2008 - details
|
|
|
 |
| Worldwide Identity : Inspired Design from 40 Countries |
| Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the effective shaping of identities and communication. Designers worldwide have given shape to the identities of corporations, organizations, locations, events, products, and services that surround us. This inspirational book showcases over 300 identities from around the globe and explicates the process of identity design by defining both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how innovative, distinctive, and appropriate identities arise from designers' thorough understanding of mandate and cultural context. |
astore.amazon.com/detail/1592531873 - 5k
- 13 Apr 2008 - details
|
|
|
 |
| Branding USA 2 |
| In this book, the follow-up to the breakthrough Branding USA, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. BrandingUSA2 showcases the remarkable work of the most creative minds in the branding business. |
astore.amazon.com/detail/1932026061 - 1k
- 11 Apr 2008 - details
|
|
|
 |
| LogoLounge 4 |
| Logolounge 4 presents brilliant logos and corporate identities by the best designers all over the world. The book features well known corporate identities made by Interbrand, Pentagram, Office and Siegel+Gale. |
astore.amazon.com/detail/1592534007 - 3k
- 27 Feb 2008 - details
|
|
|
 |
| The Big Book of Logos 5 |
| Shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical idea-generating phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum. |
astore.amazon.com/detail/0061255742 - 2k
- 07 Feb 2008 - details
|
|
|
 |
| The Big Book of New Design Ideas |
| How do creative people create? Where do they get their ideas? For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. |
astore.amazon.com/detail/0060833092 - 2k
- 07 Jan 2008 - details
|
|
|
 |
| Identity Crisis |
| Identity Crisis! takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success. Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results. |
astore.amazon.com/detail/1581809395 - 5k
- 25 Sep 2007 - details
|
|
|
 |
| Logos from North to South |
| Logos from North to South America proposes exactly that, offering an insight into recent trends, the unusual and the different. It has been put together with much creativity and with the objective of breaking away from conventional concepts. |
astore.amazon.com/detail/8496309851 - 951bytes
- 20 Sep 2007 - details
|
|
|
 |
| LogoLogy |
| LogoLogy is a comprehensive and inspiring collection of logo design that reveals its very latest trend. |
astore.amazon.com/detail/9889822830 - 2k
- 09 Sep 2007 - details
|
|
|
 |
| Design Matters: Logos 01 |
| Design Matters: Logos 01, published by Rockport, is intended as an illustrative guide to the "inspiration and process" behind logo design. It is the first in a series of books by Brian Adducci and Aaron Keller of US brand consultancy Capsule on specialist design disciplines, which will include print and packaging. |
astore.amazon.com/detail/1592533418 - 4k
- 16 Jun 2007 - details
|
|
|
 |
| Tres Logos |
| Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design. |
astore.amazon.com/detail/3899551583 - 5k
- 03 Jun 2006 - details
|
|
|
 |
| Logo Design That Works: Secrets for Successful Logo Design |
| Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. |
astore.amazon.com/detail/156496759X - 3k
- 01 May 2004 - details
|
|
|
|
| 1 2
Next >>
|
|
|
|
