LOIS Logos: How to Brand with Big Idea Logos
For over 60 years, George Lois has proven that a memorable brand name interacting with a strong visual symbol to communicate a BIG IDEA is the ultimate art form in graphic design. LOIS LOGOS showcases over 300 of Lois' logos and branding with his own comments on why they work. A bonus in the book is the chapter of 80 of his favourite logos by others, with Lois' comments on their conceptual power.
Author George Lois
ISBN 9789063693992
Category Branding Design Books