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BMW Group DesignworksUSA and K2 Bring New Ski Design on the Slopes

BMW Group DesignworksUSA and K2 Bring New Ski Design on the Slopes

 |  by Senay Gokcen
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BMW Group DesignworksUSA has designed new sporty ski sliders in collaboration with K2. "The design combines the characteristics of the automobile and the world of winter sports," commented Laurenz Schaffer, President of DesignworksUSA. "Dynamics and emotion have been newly interpreted in the design."

K2 LTD BMW Powder Ride 01

The spectacular colours, material, shapes and graphics featured on the ski surface all tell their own stories. The central theme deals with the parallels between the world of the BMW X1 and that of K2. As a design icon, the fox represents the metaphor of the compact Sports Activity Vehicle (SAV) and, combined with distinctive x-shaped lines and the two brand logos, underscores the commonalities of the two companies. As a deliberate contrast to the discreet basic colour, the colour red is reminiscent of the BMW Concept K2 Powder Ride show car, which celebrated its world premiere at the 2012 Los Angeles Auto Show. A further element was taken from the automotive world: The running surface of the ski bears an illustration of a tyre track.

K2 LTD BMW Powder Ride 02

The creative exchange between the BMW and K2 brands also influenced, in addition to the concept study shown in Los Angeles, a limited special edition of the new BMW X1. It boasts exclusive design and equipment features as well as the intelligent four-wheel drive system xDrive and is only available this winter.
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BMW Group DesignworksUSA

2201 Corporate Center Drive
Newbury Park, CA 91320
United States
phone 805.499.9590
designworksusa.com (11,582)
category Industrial Design Companies
filed under: Industrial Design
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