Heartbeats by Lady Gaga: Headphones Designed in Collaboration with Ammunition

When music and fashion icon Lady Gaga embarked on a project to launch her new in-ear headphones, she worked directly with the multidisciplinary design firm Ammunition to conceive "HeartBeats by Lady Gaga".

Led by renowned industrial designer Robert Brunner, the Ammunition team collaborated closely with the iconic musician, Interscope Records chairman Jimmy Iovine, and audio manufacturer Monster Cable to create new high performance headphones that express her unique sense of style and vision.

Heartbeats is a new offshoot of the globally successful "Beats by Dr. Dre" headphone line, and focuses on the intersection of audio, fashion and music.

HeartBeats by Lady Gaga gives fashion-forward consumers a new and exciting way to enjoy the ultimate in both high fashion and high performance audio.

Ammunition's role as designer - entrepreneur in this exclusive arrangement with Lady Gaga, Dr. Dre, and Monster Cable is exceptional in the design community.

This rare partnership is virtually unprecedented in the design and music industry.

This special collaboration serves as a model for how designers can play a more active role in business and development, where all parties share risks and rewards, and design plays a pivotal role in driving a product to market.