Today, Ammunition unveiled their latest collaboration with Beats By Dre, mixr. Founded in 2008, Beats by Dre has become the leading headphone brand for discerning listeners thanks to a unique, artist driven sound and a range of distinctive designs by Ammunition founder Robert Brunner and his team.
Drawing on the experience of Grammy Award-winning DJ and producer David Guetta, mixr is designed specifically for DJs and delivers studio-quality sound no matter how loud the environment. mixr features a lightweight package that remains comfortable even for extra-long sets in ultra-hot clubs. Beats mixr headphones will be available in October in black and white, gloss or matte finish from better retailers at around $450.
"mixr presented us with a very specific set of design challenges," commented Ammunition founder and renowned industrial designer Robert Brunner. "But working with world-class talent like David brings out the best in our team and we are proud to place mixr alongside our previous Beats by Dr. Dre projects like the award-winning BeatBox and Heartbeats, Lady Gaga's contribution to the Artist Series."
Prolific in its first two years, the collaboration between Ammunition founder and renowned industrial designer Robert Brunner, hip hop icon Dr. Dre, Interscope Chairman Jimmy Iovine and Monster Cable promises more for consumers. "Given the amazing success we've seen in the past three years, there is no question that this partnership will allow us to continue to push the envelope of design and technology to create even more fantastic artist-driven audio products," said Brunner.
The Ammunition/Beats by Dr. Dre collaboration is unprecedented in the design and music industries and hinges on Ammunition's role as both designer and entrepreneur. This exclusive relationship continues to drive change in the design industry by serving as a viable model for how designers can play a more active and ongoing role. With the Ammunition model, all parties share risks and rewards, and design is placed equal or above, other key business functions in driving a product to market.
Beats by Dr. Dre Releases Ammunition Designed mixr Headphones
| by Levent Ozler